SQULPT, a leader in minimally invasive body sculpting, appointed me to increase media visibility and consumer trust for their signature "Awake BBL" (Brazilian Butt Lift). The challenge was to differentiate their less-invasive method from traditional, high-risk BBLs and position SQULPT as the premier destination for natural-looking, safe aesthetic enhancements.

Strategy

I developed a "Patient-First" Narrative, shifting the focus from the technical surgical process to the lived experiences of real women. By positioning "Awake" as a lifestyle choice for the modern, safety-conscious woman, I was able to pitch a trending beauty topic that addressed both consumer curiosity and medical safety concerns. I targeted high-authority lifestyle outlets to validate the "Awake" movement as the new standard in aesthetic care.

Execution

I identified and media-trained key patient ambassadors to share their unfiltered journeys—from discovering the procedure on social media to their rapid recovery. I secured an exclusive feature with the likes of PEOPLE Magazine, The MailOnline, facilitating a deep-dive interviews that included both patient testimonials and medical expert commentary from SQULPT’s founder. By providing high-quality "before and after" assets and coordinating interviews that highlighted the "dentist-like" ease of the procedure, I created a relatable and viral story that resonated across digital platforms.

Syndication & Reach

The stories achieved significant national and digital saturation. Led by the PEOPLE Magazine Exclusive, followed by MailOnline, the narrative was syndicated across major lifestyle networks including Yahoo Lifestyle, MSN, and AOL. The viral nature of the patient stories triggered a wave of "explainer" content across social media and beauty blogs, resulting in a measurable surge in brand searches and consultation bookings for the clinic.