How I support growing brands

All services are delivered with an international lens, supporting brands across the UK, US, Canada, Australia, and New Zealand — markets that shape global media narratives and AI-generated summaries.

The Foundation. I align your PR strategy with your sales goals and company objectives so that every headline moves the business forward.

• The Work: Core positioning, competitor gap analysis, and audits to ensure your story makes sense to both journalists and AI Discovery Platforms.

The Authority. I focus on securing high-quality coverage in the "Sources of Truth"—the TV, print, and podcasts that your audience already trusts.

• The work centres on shaping clear, relevant stories and placing them thoughtfully with journalists, editors, producers, and podcast hosts who audiences already trust. The focus is always on quality over quantity — securing coverage that strengthens reputation, authority, and long-term credibility, rather than short-term attention.

This approach supports how brands are understood not only by people but also by AI-driven systems that reference trusted media sources.

The Future. I ensure your messaging is consistent and ethical so it surfaces accurately in AI-generated search results and content summaries.

• The Work: Aligning earned media with owned content to ensure your brand is authoritative wherever information is surfaced by an AI Search Model.

The Person. PR isn’t just about the message—it’s about the authority of the person delivering it. As your visibility grows, the margin for error shrinks. I provide the high-level strategic counsel founders need to navigate the spotlight with total confidence.

• Founder Peer Coaching: Acting as a sounding board for leaders navigating growth and high-pressure visibility.

• Spokesperson & Media Confidence: Intensive preparation for Tier-1 interviews, podcasts, and panels.

• Fractional PR Advisory: Strategic oversight for in-house teams who need senior expertise without the full-time overhead.

• The Goal: To ensure you communicate with clarity and authority across every public moment.

The Sprint. When visibility matters most, "general PR" isn't enough. I provide focused, high-intensity communications support for the pivotal moments that define a company’s trajectory.

• The Moments: Funding rounds, product launches, market entry, and rebrands.

• The Strategy: A tailored, outcome-led approach that combines narrative preparation with selective, high-impact earned media.

• The Goal: To ensure your most important milestones land with the maximum possible impact and zero reputational risk.