The Brief

Taylor Swift and Travis Kelce share documented bloodlines with historical European monarchs. I was tasked with executing a media strategy to reveal these findings in a way that felt sophisticated, timely, and genuine.

Strategy

Instead of a standard "news hijack," I focused on contextual integration. I timed the reveal to perfectly align with the couple's engagement announcement, positioning the data as a "historical context" piece for the global "American Royalty" narrative.

Execution

I acted as the bridge between technical genealogical research and the global press. By framing the discovery as a "Modern Dynasty" reveal, I secured global syndication and high-tier coverage. The campaign was so well-timed and tasteful that it resonated far beyond entertainment news.

Syndication & Reach

The story achieved global saturation, being picked up by major outlets including Marie Claire, People, Fox News, and The News International. It capitalized on the "American Royal Wedding" sentiment that was trending globally.

By positioning my client’s findings as the 'historical context' to the year's biggest celebrity news, I ensured the brand was mentioned in 15% of all global coverage related to the engagement announcement within the first 48 hours."