In an overcrowded smartphone market, "durability" is a claim everyone makes but few prove. I was tasked with taking a global handset brand into the high-octane world of the Lamborghini Super Trofeo in Spain. The goal was to move beyond traditional specs and prove the hardware’s resilience in a high-intensity, high-stakes environment.

The Strategy

I didn’t just invite media to watch a race; I put them in the driver’s seat. I designed an immersive experience—self-drive opportunities, grid walks, and high-speed "hot laps" with professional drivers—creating a "Live Stress Test" for the product. Influencers filmed the entire experience on the handset to demonstrate its stabilization and non-shake functions under extreme G-force.

Beyond the event, I was responsible for leveraging and implementing the two-year global brand partnership. This involved ensuring the collaboration was executed with precision across every touchpoint, both internally and externally. I managed the end-to-end delivery of integrated activations, from Tier-1 press materials and social campaigns to large-scale billboards and out-of-home (OOH) advertising.

The Result

This was a masterclass in cross-promotion. By aligning the handset with the Lamborghini team’s global prestige, we turned a technical feature into a lifestyle statement. The campaign generated massive social and industry footprint, successfully positioning the device as a high-performance tool capable of withstanding any situation.

• Duration: Two-year integrated global partnership.

• Scope: Event production, OOH, Digital/Social, and Strategic Brand Alignment.

• The Impact: Successfully shifted brand perception from "tech utility" to "durable luxury authority."