Global PR and Strategic Communications — Built for the AI Era
Modern PR demands fluency across sectors, markets, and platforms.
Organisations spanning multiple sectors require more than a single narrative. Strategic PR designs campaigns that adapt by audience, market, and media — while protecting credibility at scale.
Global visibility only works when local context leads the narrative.
What works in one market rarely works in another.
Effective global PR requires local understanding — from how stories land in the UK versus the US, to how tone, framing, and cultural context shape coverage. Strategic communications adapt narratives market by market, protecting clarity and credibility while scaling visibility internationally.
SHAPE the narrative before it shapes you.
Clients.
Client endorsements.
“Maria is an exceptionally talented PR professional who delivers results and goes the extra mile for her clients. She is able to see 'the big picture” and is proactive in her approach, methodical, organised, professional, and goes above and beyond. She has also helped us with several very successful viral campaigns, which we were very happy with. It's a pleasure to work with her.”
— Sarah Vanunu, PR Director, MyHeritage
“Maria and her team are the best PR professionals I’ve ever encountered. Maria has an incredible talent for getting her head around industries, audiences, and products. Together as a team, they are creative, intelligent, incredibly hard-working, and an absolute pleasure to work with.”
— Jessie White, VP of Performance, Buttered Toast
“Again and again, Fireflies Management has taken on raw, early-stage briefs – and turned them into full-blown PR campaigns with excellent impact. They know their craft inside out, and they’re an endless source of fantastic strategic ideas. I cannot recommend their services highly enough.”
— Melissa Leon, VP of Client Strategy, Misfit
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