Brief

As the world paused following the passing of Queen Elizabeth II in 2022, the global media was starved for deep historical context and expert analysis of Royal succession and tradition. I was tasked with positioning Myko Clelland, a leading British Royal Expert and Genealogist, as the definitive source for international newsrooms requiring high-level expertise during a period of unprecedented global interest.

The Strategy

In a breaking news event of this magnitude, speed and authority are the only currencies that matter. I executed a Rapid-Response Broadcast Strategy, immediately placing Myko Clelland at the center of the global conversation.

By operating as a 24/7 press office, I bypassed traditional slow-track pitching and went directly to the lead producers of major international networks. We moved beyond "commentary" to "essential education," providing broadcasters with the historical backbone needed for their coverage. This resulted in a total media takeover, ensuring our expert was the face of the Royal transition across four continents.

Services Delivered

• Rapid-Response Global Media Relations

• International Broadcast Coordination (Live & Pre-tape)

• Executive Positioning & Thought Leadership

• Real-Time Newsjacking & Narrative Alignment

• Multi-Market Press Office Management (US, UK, AU, EU)

• Strategic Messaging & Historical Context Development

The Result The campaign achieved total saturation across the most respected news networks in the world. By positioning Myko Clelland as the "Voice of Record," we secured the brand's authority on a historic scale.

Secured 25+ high-impact TV interviews across the US, UK, Australia, and Europe.

1. Totaled over 100+ pieces of premium coverage within the mourning period.

2. Interviews and features appeared on CNN, BBC, ABC News, Sky News, and Sunrise (Australia).

3. Solidified the client's reputation as the world's most accessible and knowledgeable expert on British Royal history.