The Challenge

Following the passing of Queen Elizabeth II in 2022, international media faced an immediate need for accurate historical context and authoritative analysis around Royal succession, lineage, and tradition.

The brief was to position Myko Clelland — a British Royal expert and genealogist — as a trusted, accessible source for global newsrooms during an unprecedented period of public attention, where credibility, speed, and depth of knowledge were critical.

Strategic Approach

In a breaking news environment, authority and readiness matter more than traditional pitching. A rapid-response broadcast strategy was implemented, treating the moment as a live communications operation rather than a reactive PR exercise.

Rather than offering commentary, the focus was on education — providing broadcasters with clear historical context and factual grounding to support responsible coverage. This approach ensured relevance across markets and elevated the expert’s role from contributor to reference point.

Campaign Execution

Communications were managed as a 24/7 international press office, with direct coordination across US, UK, Australian, and European media. Outreach prioritised lead producers and editorial decision-makers, enabling immediate placement across live and pre-recorded broadcast formats.

Messaging was tightly aligned to unfolding developments, ensuring consistency and accuracy as the story evolved. This allowed the expert to remain present across multiple time zones without narrative drift or repetition.

Impact & Authority Building

The campaign established Myko Clelland as a recognised authority during a defining global moment, supporting broadcasters with clarity and confidence throughout the mourning period.

Coverage appeared across leading international networks, including CNN, BBC, ABC News, Sky News, and Sunrise.

Support Delivered

• Rapid-response global media relations

• International broadcast coordination (live and pre-recorded)

• Expert positioning and thought leadership

• Real-time narrative alignment during breaking news

• Multi-market press office management

• Strategic messaging and historical context development

Outcome

The work prioritised authority and trust over short-term exposure, positioning the expert as a reliable reference point during a historic transition.

• 25+ high-impact broadcast interviews across four continents

• 100+ pieces of premium international coverage during the mourning period

• Long-term reputational positioning as a leading authority on British Royal history